Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
The future of marketing is no longer just digital it’s immersive. Marketing 6.0: The Future Is Immersive explores how businesses, brands, and marketers can thrive in a rapidly evolving world shaped by artificial intelligence, virtual reality, augmented reality, the metaverse, and hyper-personalized customer experiences.
As technology transforms the way consumers interact with brands, traditional marketing strategies are no longer enough. This book provides a modern roadmap for entrepreneurs, marketers, business leaders, startups, and digital innovators who want to stay ahead of the curve and create meaningful, interactive brand experiences that capture attention and build loyalty.
Inside this groundbreaking marketing guide, you’ll discover:
The evolution of marketing from traditional to immersive experiences
How AI is reshaping customer engagement and personalization
The role of virtual reality (VR) and augmented reality (AR) in modern marketing
Strategies for marketing in the metaverse and Web3 ecosystems
Data-driven marketing techniques for deeper audience insights
Omnichannel customer experiences that increase brand loyalty
Future consumer behavior trends and digital expectations
Interactive storytelling and experiential marketing strategies
How brands can use emerging technologies to drive growth
Ethical challenges and opportunities in immersive marketing
Whether you’re building a startup, scaling a global brand, or modernizing your marketing strategy, this book offers practical insights into the technologies and trends shaping the future of business and consumer engagement.
If you want to understand where marketing is headed and how to position your brand for long-term success — this essential guide will help you prepare for the immersive future.
Language
English
Publisher
Wiley & Sons
Year Published
2023
Categories
Marketing